As well as judging UK, US, and Global marketing awards, I’ve spoken at well-known conferences internationally, on topics including:
My PPC talks have ranged from running accounts on small budgets, to full scale audits.
I’ve talked about various aspects, including Ecommerce SEO, the value of on page optimisations as part of overall strategy, and more.
Google Tag Manager
I’ve given several step by step ‘how-to’ guides to implementing in depth tracking via GTM in talks.
I’ve talked about advanced analytics, including setting up traffic exclusions via URL parameters, and advanced reporting.
I’ve given talks around the benefits of tracking content engagement, including scroll depth and YouTube engagement tracking, and also to improve your overall content strategy.
Probably one of my more passionate topics to talk about, I’ve spoken in depth about my experiences as a person of colour within the marketing industry.