Sian Elvin Interview – How Digital PR’s can improve pitches to journalists

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Wouldn’t you love to know some really useful tips on how to pitch to a journalist, from someone who has not just student and local press experience, but nationals too? Look (and listen) no further. 

The wonderful Sian Elvin – award winning journalist and assistant news editor at Metro.co.uk – comes onto the show to discuss all things pitching, her inbox, and some of the mistakes she’s seen people make when trying to pitch stories to her. If you missed her awesome talk at BrightonSEO last year, then you missed a great talk!

Listen now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
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Use a different listening platform? Choose it here.

We cover:
– How she got into her industry
– What Digital PR’s (or anyone pitching to journalists) can do to make their lives easier
– The biggest pitching mistakes she’s experienced
– The failures, and cringe-worthy pitches that land into her inbox
– Her thoughts on “clickbait” style pitches
– The best way to get your pitch emails opened, and the best time to pitch

and much more!

This really is not an episode you will want to miss. Whatever your level of experience with Digital PR, Sian shares some really useful insights across her years of experience that will really help listeners become better at their jobs.

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast – it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sian’s Twitter Page: https://twitter.com/SianElvin

Kristina Azarenko Interview – How COVID has impacted the Ecommerce industry

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What a way to start the next season/phase of episodes of the Azeem Digital Asks podcast. 

My guest is the SEO Twitter Flame, my good friend, Kristina Azarenko. She is a Toronto based SEO consultant, providing eCommerce SEO, Technical SEO, Website Migrations and Google Analytics consulting so that you can finally get what you’re looking for – via her company MarketingSyrup.

Listen now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
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Use a different listening platform? Choose it here.

Kristina is someone I consider to be one of the foremost thought leaders in the Ecommerce space, and also runs her own SEO course, as well as recently releasing a Chrome extension which has over 5,000(!) downloads!

We discuss:

– How she went from being a debt collector to starting her own business.

– The impact of COVID on Ecommerce, and how businesses have responded.

– Advice for businesses who are considering investing more in the space.

– The biggest mistakes she has seen people in the space make.

– What behaviour changes she has noticed from consumers as a result of the pandemic.

As always, please tell a friend to tell a friend, and please like, rate, share, and subscribe to the podcast!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Kristina’s Twitter Page: https://twitter.com/azarchick

Kristina’s Website: https://marketingsyrup.com/

SEO Pro Chrome Extension: https://marketingsyrup.com/seo-pro-extension/

Barry Schwartz Interview – Staying Up To Date With The Latest In SEO, & Search Related News

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Joining me on this episode of the Azeem Digital Asks Podcast is Barry Schwartz, CEO of RustyBrick. He’s the founder of Search Engine Roundtable, and has covered search news for over 17 years (You may recognise him from his famous “not new” replies when people share updates on Twitter). As well as this he is a co-ordinator, speaker, and moderator at many search marketing conferences.

Listen now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
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Use a different listening platform? Choose it here.

We have a great conversation about how he keeps up to date with everything going on in search, his origin story, some of the challenges he’s faced, responding to negative comments he gets, and how he manages to get a lot of work done during the day.

As always, please like, rate, share, and subscribe – tell a friend to tell a friend! 

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Barry’s website: https://www.rustybrick.com/barry

Barry’s YouTube: https://www.youtube.com/user/rustybrick

Barry’s Twitter: https://twitter.com/rustybrick

Search Engine Roundtable: https://www.seroundtable.com/

Search Engine Land: https://searchengineland.com/

John Mueller Podcast Interview & SEO Tips for 2021

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Happy new year! Welcome to 2021. Joining me on the Azeem Digital Asks podcast for the first episode of 2021 is Google’s very own, John Mueller. John is always super helpful over on Twitter, taking time out to help people with their general SEO queries and giving pointers.

Listen now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
Click here

Use a different listening platform? Choose it here.

John was kind enough to take some time out of his schedule to talk about:

  • What his autobiography would be called, if he wrote one.
  • His journey into the industry, starting right from his school days, moving countries – and eventually arriving at Google.
  • Learnings from his years in the industry, as well as running his own companies.
  • Who he sees as inspirational in the industry.
  • What he considers he’s failed at in 2020.
  • The impact of COVID, professionally, and transitioning to remote working.
  • What he does to improve his self development and learning.

We then get onto answering some SEO specific questions sent in by the listeners, which include one from me about Apple potentially launching a search engine. John talks about:

  • The recommended academic/career path to become a top SEO/digital marketer.
  • Responding to algorithm changes, and stopping AI from learning.
  • Who’s responsibility it is to push forward inclusiveness in SERPs.
  • What he thinks about Apple potentially launching their own search engine.
  • Tips and advice to start 2021 on the right foot, and have a successful year.

As always, please tell a friend to tell a friend, please like, rate, subscribe, and share the podcast! 

John’s Twitter: https://twitter.com/JohnMu

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Want to be the first to know when new content is coming out? Don’t miss out, subscribe here.

What Makes Izzi Smith?

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For the final episode of 2020, I have an incredible guest – Izzi Smith – a Munich-based SEO with a penchant for SERP optimization, Structured Data, UX, tech SEO, and making people smile with her cheesy jokes and SEO memes. She’s also a regular on the conference speaking circuit, and shares LOTS of useful information.

Listen now, right above the subscribe button, or pick your favourite platform here.

We talk about:

  • Her origins in the industry, moving from Burnley to Munich – having never been abroad or on a plane before!
  • Why she chose a career in SEO.
  • How she learns about SEO and stays up to date, and improves her soft skills.
  • Putting herself “out there” and dealing with impostor syndrome.
  • How she has been coping with COVID restrictions, and tips for people who aren’t fond of remote working.
  • Her biggest failure last year, and what she learned from it.
  • Why SEO needs a “facelift”
  • Advice for people heading into 2021 seeking inspiration.

and so much more!

You’ll really enjoy this episode, possibly more than we did making it. A lot of fun and laughter was had!

As always, please tell a friend to tell a friend, please like, rate, subscribe, and share the podcast! See you in 2021!

Izzi’s Twitter: https://twitter.com/izzionfire

Izzi’s Website: https://izzismith.com/

SEO Memes: https://izzismith.com/seo-memes/

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/