Latest Posts

Here you’ll find all of my latest blog posts, in date order.

Elizabeth Solaru Interview – Luxury marketing & attracting rich clients

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Joining me on the podcast this week is the brilliant Elizabeth Solaru, and we discuss all things luxury marketing, and how to attract rich clients.

Listen now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
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Elizabeth is a luxury business mastery coach, and strategist. Prior to pursuing her passion as a cake maker in the luxury market, Elizabeth had two other successful careers which seemed diametrically opposed. She became a Scientist working for many years saving lives in the NHS. Then after doing an MBA, she went on to become a Headhunter recruiting CEOs, Chairpersons and board level executives in the private and public sectors.

We discuss:

  • What exactly luxury marketing is
  • How luxury marketing differs from traditional marketing
  • Mistakes she’s made when marketing to rich clients
  • How to attract rich clients to your business
  • Tips for people considering moving into this area
  • Dealing with competitors in the luxury space

…and much more!

I really enjoyed recording this episode as this is an area of marketing I’ve been keen to learn more about. Elizabeth did not disappoint with her tips and knowledge.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Elizabeth’s Website: https://luxurybusinessemporium.com/

Instagram: https://www.instagram.com/luxurybusinessemporium/?hl=en-gb

Sophie Brannon Interview – SEO Strategy, & the remote vs office debate

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The brilliant Sophie Brannon joins me on the Azeem Digital Asks podcast this week to discuss everything related to SEO strategies, and we also cover the recent debates about remote vs office work.

Listen now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
 Click here

Use a different listening platform? Choose it here.

Sophie is the Senior SEO Manager at Absolute Digital Media, recently spoke at BrightonSEO ’21, and lives on coffee, red wine, and plants – interesting combination!

We discuss:

The definition of an SEO strategy.

What she feels the most common overlooked aspect of SEO strategies are.

Where people go wrong when strategising for SEO.

Advice for junior staff members looking to learn more about the strategy side of SEO.

Her self development and learning process, and tips.

Her thoughts on the recent debates about returning to the office, vs staying remote.

Managing and communicating remotely.

…and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sophie’s Twitter: https://twitter.com/SophieBrannon

Rejoice Ojiaku and Wilhemina Gilbertson Interview – salary transparency, diversity and inclusion

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Work in digital marketing? Want to get paid more? Wish more companies and individuals were open about what they earned? Then you absolutely HAVE to listen to this episode. I am joined by two absolutely incredible and inspirational human beings – Rejoice Ojiaku and Wilhemina Gilbertson.

Listen now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
 Click here

Use a different listening platform? Choose it here.

They are better known as Reji and Willz, and together, they are both the founders of B-DigitalUK, a digital marketing platform which showcases Black talent in the digital industry. 

We discuss:

What B-DigitalUK is, and how they came to create it.

Why they are both so open about their salaries in the industry, and both the advantages and disadvantages of this.

How they respond to negativity about their salaries.

Advice for graduates to negotiate higher starting salaries.

Tips for young Black marketers looking to negotiate higher salaries.

Why they feel there is such a lack of diversity within the industry.

Advice for people wanting to be allies and support under-represented groups.

Tips for those who have less confidence to speak up.

…and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast – it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Reji Twitter: https://twitter.com/RejiYates

Willz Twitter: https://twitter.com/willz_PB

B-DigitalUK Instagram: instagram.com/b_digitaluk/

B-DigitalUK Twitter: twitter.com/BDigital_UK

B-DigitalUK LinkedIn: https://www.linkedin.com/company/b-digitaluk/

B-DigitalUK Facebook: facebook.com/BDigitallUK

If you enjoyed this podcast, please subscribe!

Cory Henke Interview – YouTube and Power BI

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This week on the Azeem Digital Asks podcast, we’re talking about the potential of YouTube advertising, as well as the value of data visualisations with Power BI. My guest is the amazing Cory Henke, someone I consider to be a real thought leader in both of these spaces.

Listen now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
 Click here

Use a different listening platform? Choose it here.

Cory is a Speaker, BI Consultant, and Agency Founder – and you’ll often find him on Clubhouse sharing knowledge from his years of expertise. It was a no brainer for me to have him involved on the show, especially if you are one of the people who don’t yet have access to Clubhouse – I’ve got you covered!

We discuss:

  • Common pushbacks when recommending YouTube to clients, and how to overcome them.
  • Explaining the ROI of YouTube.
  • Some case studies that Cory recommends, as well as how simple it is to get started with YouTube.
  • Where to get started with Power BI.
  • The differences he’s noted between Power BI and Google Data Studio.
  • Where people can go to start learning about Power BI.

…and so much more!

This is definitely an episode not to be missed if you’re interested in learning more about video advertising and data visualisation – from one of the pro’s!

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast – it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Cory’s Twitter Page: https://www.twitter.com/coryhenke

Christine Gritmon Interview – Building and maintaining your personal brand

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My guest on the Azeem Digital Asks podcast this week is the fantastic Christine Gritmon – someone who knows a whole lot about personal branding!

Listen now, right above the subscribe button, or pick your favourite listening platform from this list:

Spotify: Click here
Apple Podcasts:
 Click here

Use a different listening platform? Choose it here.

You’ve probably seen her all over social media with her awesome GIF reactions to messages. She describes herself as a GIF machine, microbusiness megafan, she’s a personal branding coach, and a social media trainer, as well as hosting her own chats too!

In this episode, I get to pick her brains all about her expertise – personal branding. We discuss:

– Why brand building is important.
– What holds people back from building their personal brand.
– The unique and creative ways that she’s seen personal brands being built.
– Thoughts on employers valuing individuals personal brands.
– Tips and tricks on learning more about growing a personal brand.

..and much more!

This isn’t an episode to be missed if you want to know more about personal branding.

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast – it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Christine’s Twitter Page: https://www.twitter.com/cgritmon

A special shout out to her incredible multitasking skills as I watched her book a COVID vaccine, whilst still recording the end of the show!